Alexi von Eldik, founder of CRU8, had a theory that eating a high-raw, mostly plant-based diet would positively affect work productivity and well-being. She set out to prove this theory through her MSc (Organisational Psychology, City University) thesis research. Results showed that this type of diet not only significantly enhances work productivity but emotional well-being. Ms. von Eldik has subsequently been awarded a distinction for her thesis and set up CRU with the purpose of transforming corporate eating habits, as well as those of her individual clients.

Alexi believes that a high-raw, mostly plant-based diet can lead to tremendous health, well-being, and productivity benefits. She has been a raw food advocate for some years and has seen the transformational nature of eating high-raw firsthand. Since the beginning of her high-raw food journey, she has recovered from a pre-diabetic condition, released 20lbs of excess weight, and recovered from depression.

Alexi holds an MPhil in Social Anthropology from Wolfson College, Oxford University, an MSc in Organisational Psychology from City University, University of London, an MA in Chinese Studies from SOAS, London, and a BA from Wellesley College, USA.

At the end of 2016 CRU8 opened its first ‘Cru8 Deli’ located at the renowned Chelsea Farmers Market, SW3, offering an extensive range of Gourmet, Raw and Paleo foods to take away.
Known for its innovative range of nutrient-dense superfood snacks and paleo breads that are free from gluten, wheat, dairy and refined sugar, real food champions Cru8 have taken a permanent shop space where carefully crafted and highly nutritious breakfast, lunch and suppers can be bought.
Off the Shelf
A range of snacking foods including Cru8’s signature macaroons, crackers, crisps and Paleo breads will be available as well as delicious freshly baked goods. Drinks wise, a selection of cold pressed juices such as the ‘Super Green’ and nut mylks such as ‘Tumeric Almond Mylk’ will be offered alongside Jax Coconut water.
Cru8’s new breakfast box range will offer ‘Acai raw Grawnola pots with fresh berries, coconut yoghurt and almond cream’, alongside ‘smashed avocado’ on Cru8’s famous ‘Paleo bread’. The lunch menu gleams with super clean and nutritious salads such as their ‘Paleo Asian Salmon bowl’ with tamari roasted salmon, Asian slaw and toasted seasame and spinach dip, and their ‘Raw Beetroot burgers’ served with marinated kale, avocado, hummus and a dill cashew dressing.
Tailor-made Takeaways
Clients will be able to choose and tailor individual takeaway menus for the whole day, enabling them to meet their nutritional needs in one single place with ease and convenience. Founder Alexi and her team will be on hand to offer expert advice on menu and dietary planning specially tailored to individual customers. Consumers can be safe in the knowledge that they will be eating super-nutritious, carefully balanced food that is created to nourish, energise and increase productivity throughout the day.
The entire range of original Cru8 products will also be available including Raw Macaroons, Raw Crackers, Kale Crisps, Paleo Bread, and Raw Cookies which will continue to be stocked in Wholefoods, Planet Organic, Barrecore, Grace Belgravia, Apples & Bees, Olivers Kew, and Here Chelsea.
Come and visit the Cru8 Deli on Monday – Saturday from 8am – 7pm, Sunday 11-4pm.
Cru8 Deli, 9B Chelsea Farmers Market, London SW3

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